Grow your capabilities with the latest Tools in strategic marketing, and build your competitive edge in the Omani market.
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Adapt to shifting market realities. Ignite your innovation culture to drive business in this volatile environment of globalisation, trade and fast-moving technologies.
Navigate successfully in this challenging market
Benefits you
Gain the skills to foster a culture of creativity and innovation within your organisation.
Identify, explore and articulate latent customer needs,
socio-economic trends and technological developments.
Identify opportunities and unleash market-driving innovations within your industry.
Benefits your company
Deliver shareholder value through industry transformation.
Leverage customer insights to deliver a sustained increase in customer value and business success.
Make innovation the engine for your organisation’s long-term growth.
Do you Lead Markets, or follow them?
wHAT WILL YOU LEARN?
Understand how to analyse the market and your competitors.
Understand how to differentiate your products, services and brand to existing and new customers.
Successfully develop your marketing mix and marketing plan
Energise creativity in your business, foster ideas generation and discover new strategies that really make a difference.
How WILL YOU LEARN?
Experiment and make mistakes in a safe environment using a computer simulation.
Explore theory and practice. Your specialised instructor will apply their extensive knowledge and share their industrial and academic expertise.
Discover our connections to the leading organisations in Oman and gain insight into their evolution and success.
Apply what you learned and learn how to develop your own strategic marketing plan.