consulting & training

Dr Ammar AlBalushi works extensively as a consultant, educator and researcher for various organisations in Oman. He worked as an assistant lecturer for Glasgow Caledonian University and the University of Essex, England. He currently lectures at Majan University College and his current and former clients include some of the renowned group of boutique hotels in Oman, as well as SME’s in the retail and interior design sectors. His private sector clients represent sectors including, Tourism, Hospitality, Retail, and Interior design among others.

His areas of expertise include:

• Strategic marketing

• Tourism Development

• Branding strategies

• Hospitality Marketing and branding

• Digital marketing strategy

• Marketing in emerging markets

• Competitive intelligence & Competitor mapping

• Researching consumer experiences

• Aligning organizational & customer expectations